In the student housing industry since 1997, we have managed over 60,000 beds across 125 markets. Our services include property and asset management for student housing and multifamily properties, specializing in underperforming properties, new developments, and acquisitions. We ensure high occupancy and resident retention through our customer-centric approach. Partner with us and leverage our deep industry knowledge and commitment to excellence, maximizing your asset's value through comprehensive management and consulting services.
We offer specialized services such as property valuation, market analysis, and investment advice to help you make the best decisions for your real estate investments.
Our comprehensive solutions include property management, sales, leasing, and more. We can handle all of your real estate needs under one roof.
Transforming underperforming properties into thriving, profitable assets with our proven methods.
Guiding you through every stage of new development projects for successful lease-ups and occupancy.
Providing insightful advisory services for smooth, profitable acquisitions in student housing and multifamily sectors.
Implementing effective resident engagement strategies to ensure high retention and satisfaction rates reducing turn costs.
Delivering in-depth market analysis to inform strategic decisions and drive property performance.
Fostering strong relationships with residents and stakeholders through personalized, attentive management.
Our experienced team offers expert advice and strategies to align with your company’s goals. Utilizing our expertise in U.S. markets, we develop multifaceted strategies to ensure your property thrives, increasing the NOI and achieving your desired ROI.
Our team conducts a thorough market analysis to determine the optimal value and positioning of your property. We consider factors including location, size, condition, unit mix, and proforma data to ensure your investment yields maximum value and is strategically positioned within your real estate holdings.
We are committed to delivering personalized service in property management. By understanding your unique needs and goals, we tailor our approach to support you in achieving your property management objectives and ensure that your properties perform at their best.
We specialize in guiding you through every stage of property development. Ensuring your property is leased up quickly upon receiving your Temporary Certificate of Occupancy (TCO), we provide the expertise needed for a seamless and successful leasing process.
JOE COYLE
President | Michaels Student Living
"I am pleased to recommend Barrie Nichols for the implementation of leasing and marketing strategies to revitalize distressed assets in student housing. Barrie possesses a deep understanding of the student housing market, coupled with a proven track record of turning around underperforming properties. Her innovative approach to marketing includes targeted digital campaigns, engaging social media content, and strategic partnerships with universities. Barrie excels in creating appealing leasing incentives and fostering strong community relationships, which are crucial for attracting and retaining tenants. Barrie's leadership, strategic mindset, and commitment to excellence make her an invaluable asset for any project aimed at transforming distressed student housing into thriving communities."
DARRIN STOVALL
Vice Chairman
Debt & Structured Finance | Newmark
"I have had the pleasure of working with Paula Platt on several student housing projects, As a lender, I have collaborated with many professionals in the real estate sector, but Paula stands out for her exceptional skills in student housing property and asset management. Her thorough underwriting analysis and market knowledge have been invaluable to our decision-making process. Paula consistently provides insightful and accurate evaluations, ensuring our investments are both sound and profitable. Paula understands the unique challenges and opportunities in the student housing market. Her proactive approach and strong leadership have significantly improved the performance and value of our properties. From day-to-day operations to long-term strategic planning, Paula's dedication and professionalism have been instrumental in our success. I highly recommend Paula to anyone seeking a top-notch property and asset manager in the student housing sector."
MICHELLE DIXON
Senior Director of Real Estate Operations | Greystar
"I have had the privilege of working alongside Barrie Nichols for 15+ years in both student and multifamily housing and I can confidently say that she is a true expert in new development consulting, brand development and repositioning of assets. Barrie's wealth of experience, coupled with her out-of-the-box thinking and thoughtful approach, always ensures that the goals of the owner are not just met, but exceeded. Her dedication to her work and her clients is unmatched, making her a valuable asset to any project. I highly recommend Barrie Nichols for her expertise, professionalism, and commitment to excellence."
ELLIOT TAMIR
Co-Founder & Co-Chairman | Vesper Holdings / Campus Life & Style
"I have known Barrie for over 15 years. Her deep and extensive knowledge of leasing and marketing strategies, coupled with her unwavering passion for her craft, make her an invaluable asset for anyone in the student housing space looking to reposition their asset or to ensure a healthy lease-up."
HEATHER SIZEMORE
Vice President of Portfolio Success | RPM LIVING
"Barrie Nichols is a leading expert in student housing leasing and marketing. She quickly assesses market positions and implements effective improvement strategies. Barrie stays current on digital marketing trends and student demographics, tailoring strategies to each property. Her collaborative approach considers financials, training, retention, and local relationships, enhancing community success. Barrie is among the best, benefiting all who work with her."
JOHN HINCKLEY
Cofounder and CEO |
Modern Message, Inc.
"Barrie is a hard worker who approaches every challenge with a proactive and positive attitude. Her innovative
strategies have not only enhanced the living experience for residents but have also significantly improved the
operational efficiency of the properties she manages. She has a keen eye for detail and a remarkable ability to
foresee and address potential issues before they become problems."
RYAN MIRAS
Owner | TG Solutions
"I established TG Turn Solutions 13 years ago, and throughout this time, we have frequently experienced being overlooked or deprioritized as vendors. However, working with Benjamin Reichert and his team has been a notable exception. They are dedicated to ensuring that our perspectives are valued and that we are integrally involved in the process. Their proactive approach and commitment to collaboration provide us with the essential tools and support needed to achieve mutual success and drive exceptional outcomes for all stakeholders involved."
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