Portfolio Turnaround of 6,000 Beds
Objectives
Stabilize a distressed 6,000-bed portfolio in crisis with zero preleasing. The goal was to rebuild leasing momentum, restore occupancy, and position the portfolio for sustained revenue growth through operational improvements, strategic marketing, and disciplined rent optimization.
Operational Realignment:
- Standardized processes across all onsite teams to ensure consistency in leasing and renewals.
- Streamlined reporting and accountability to drive performance at the property level.
- Reinforced training and support to improve team execution and resident engagement.
Leasing & Marketing Strategy:
- Launched targeted digital campaigns to generate quality leads at scale.
- Implemented urgency tactics to accelerate preleasing and create demand.
- Implemented comprehensive marketing plans in each market.
- Strengthened outreach with universities and local partners to expand the leasing pipeline.
Revenue Optimization:
- Introduced dynamic pricing strategies to balance occupancy and rental growth.
- Positioned properties competitively while maintaining strong retention.
- Monitored market trends to capture rent growth opportunities.
Results
- Preleasing surged from 18% to 89% within five months, reversing crisis-level underperformance.
- Achieved 97% stabilized occupancy, securing financial stability across the portfolio.
- Captured 6% year-over-year rent growth while maintaining high occupancy, driving stronger NOI.
- Improved lead quality drove stronger progression through the leasing funnel.
- Expanded digital visibility with stronger search rankings, optimized listings, and consistent branding.
- Transformed online reputation by increasing ratings 1.5 to 3.5 stars, enhancing market visibility and market trust.
- Rebuilt market reputation, turning a distressed portfolio into a competitive, stabilized assets.
Revitalizing a Distressed Asset in Pullman, WA
Objectives
We are a full-service real estate consulting firm that specializes in providing top-notch services to clients all over the world. We have a team of experienced professionals who are dedicated to ensuring that our clients get the best possible results. Whether you're looking to buy, sell, or rent a property, we're here to guide you through the process and help you achieve your goals. Achieve full occupancy at a distressed student housing property in Pullman, WA by leasing all units and maximizing revenue through a targeted and strategic approach.
Target Marketing:
- Utilized platforms including Instagram, Facebook, Facebook Marketplace, Apartments.com, Rent College Pads, and Roomies.
- Executed tailored content, email marketing campaigns, and direct text messaging.
- Leveraged social media to promote events and attract potential residents.
Market Analysis:
- Implemented digital campaigns to fill remaining vacancies with impactful online efforts.
Community Engagement:
- University Collaboration: Partnered with the local university to offer exclusive deals to students.
- Local Business Alliances: Established partnerships for cross-promotion and enhanced community integration.
- Employer & Healthcare Partnerships: Collaborated with top employers, recruiters, and hospitals to extend exclusive offers and enhance community outreach.
Urgency Tactics:
- Options for Leasing: Promoted both full unit and bedspace options to meet diverse student needs.
- Scarcity Emphasis: Highlighted limited unit availability.
- Incentives: Provided move-in specials and time-sensitive offers to encourage quick decisions.
Market Analysis:
- Implemented digital campaigns to fill remaining vacancies with impactful online efforts.
Capital Needs and Curb Appeal:
- Assessed capital needs and evaluated curb appeal projects to enhance property value.
Results
- Achieved a 35% increase in prelease percentage within 30 days after taking over management on July 15th, just ahead of the August 16th move-in.
- Increased Visibility: Elevated marketing efforts led to greater exposure and a notable rise in lead generation.
- Enhanced Engagement: Targeted promotions significantly improved engagement and leasing rates.
- Effective Partnerships: Strategic alliances with the university and local businesses expanded reach and influence.
Transforming an Underperforming Asset in Clovis, CA
Objectives
Turn around a distressed multifamily property with a history of poor management and underperformance by achieving full occupancy and maximizing revenue through strategic planning, targeted marketing, and operational improvements.
Market Assessment & Strategy Overhaul:
- Staffing Overhaul: Replaced underperforming staff with a dynamic community manager to revitalize operations.
- Market Research: Analyzed local market and demographics to refine marketing efforts.
- Marketing Refresh: Revamped digital marketing, including social media, email campaigns, Google PPC, and remarketing
Targeted Marketing:
- Used platforms like Instagram, Facebook, and Apartments.com for tailored outreach.
- Launched email/text drip campaigns to nurture leads, with urgency-driven incentives to boost leasing.
Community Engagement:
- Hosted resident events to build community and boost retention.
- Partnered with local businesses, employers, and healthcare providers for cross-promotion and exclusive leasing offers.
Operational Improvements:
- Enhanced curb appeal and addressed capital needs to attract residents.
- Improved work order efficiency and gathered resident feedback to boost satisfaction and engagement.
Urgency Tactics:
- Digital Campaigns: Pushed aggressive digital marketing campaigns to fill remaining vacancies, leveraging online efforts for targeted outreach.
- Scarcity Messaging: Emphasized limited unit availability and implemented time-sensitive leasing incentives to create urgency and expedite leasing decisions.
Results
- Occupancy Surge: Increased occupancy from 64% to 100% shortly after taking over management.
- Proactive Vacancy Management: Maintained full occupancy using a 90-day vacancy tracker for proactive planning.
- Enhanced Visibility: Revamped digital marketing to boost visibility, lead generation, and online presence.
- Boosted Engagement: Increased resident engagement and leasing rates through targeted promotions and community events.
- Effective Partnerships: Built strategic alliances with local businesses and employers to expand community outreach.
Student Housing Pre-Leasing Campaign in Logan, UT
Objectives
Fill all vacant units at a student housing property in Logan, UT, before the academic year begins.
Targeted Marketing:
- Platforms: Instagram, Facebook, TikTok.
- Tactics: Custom content tailored to students, email campaigns, text messaging.
Community Engagement:
- Events: Hosted activities to showcase the property’s lifestyle and amenities.
- Social Media: Promoted events to drive engagement and attract prospects.
Partnerships:
- University: Collaborated with the local university for exclusive offers.
- Local Businesses: Formed partnerships for cross-promotion and community integration.
Urgency Tactics:
- Emphasized limited unit availability.
- Offered move-in specials and limited-time offers.
Results
- Significant Increase in Pre-Leasing:
- The campaign achieved a 30% increase in pre-leasing within just 6 weeks, successfully filling the property before the start of the academic year.
- Enhanced Social Media Presence:
- The property's social media following grew substantially during the campaign period, with increased engagement on posts highlighting community activities and leasing opportunities.
- Stronger Community Connections:
- The events and community-building efforts, along with the partnerships with the university and local businesses, led to a stronger sense of belonging among residents, enhancing the overall living experience at the property.
60-Day Digital Turnaround for a Multifamily Property
Objectives
Transform an underperforming multifamily property with declining occupancy and low digital engagement by revitalizing its online presence, repairing lead tracking, and implementing targeted marketing strategies—driving higher conversions, increased visibility, and measurable leasing growth in just 60 days.
Digital Presence Overhaul:
- Audit and optimize all ILS listings for accuracy, strong visuals, and search performance.
- Strengthen Google Business profile for better visibility and engagements.
- Align branding and messaging across all online platforms.
Data & Tracking Improvements:
- Repair lead attribution systems to capture accurate source data.
- Implement reporting processes to track lead-to-lease performance.
- Use insights to adjust marketing spend toward top-performing channels.
Lead Conversion Strategy:
- Enhance the communication funnel to ensure timely follow-up with prospects.
- Streamline response processes to improve renter engagement and satisfaction.
- Nurture leads through targeted messaging and strategic touchpoints.
Market Engagement:
- Deploy localized, community-focused content to connect with area renters.
- Highlight unique value propositions to stand out in a competitive market.
- Build trust and familiarity through consistent digital and community outreach.
Results (Within 60 Days)
- Occupancy increased by 17%.
- Pre-leasing improved by 35%.
- Lead-to-lease conversions rose by 27%.
- Over 6,000 views on the property’s Google Business profile.
- 45,000+ impressions and 26,000 property detail views on Apartments.com.
- Increased quality of leads, resulting in higher conversion rates.
- Improved ad efficiency through better campaign alignment.
- Revitalized digital presence leading to stronger engagement and market competitiveness.