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    • Home
    • Meet Our Team
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      • Due Diligence
      • Operations
      • Market Research
      • Marketing
      • New Development
      • Consulting
  • Home
  • Meet Our Team
  • Careers
  • Case Studies
  • Contact
  • Partners
  • Our Services
    • Due Diligence
    • Operations
    • Market Research
    • Marketing
    • New Development
    • Consulting

Elevating Your Properties' Potential

Managing Properties Nationwide

Third Party Property Management Services

At Specialty Management, our goal is to provide you with data-driven research, unbiased opinions, and actionable recommendations tailored to your specific needs. With our extensive operational experience and industry expertise, we are equipped to handle various types of properties, including student housing and multifamily apartments.


  • Increase leasing velocity and resident retention
  • Reputation management strategies 
  • Rebranding & marketing
  • Rental rate analysis
  • Staff assessment
  • Enhancing maintenance procedures
  • Capital needs assessment
  • Current budget review with new forecast
  • Marketing strategies
  • Operational and leasing workflow review
  • Physical conditions
  • Residence life programs

Customized Acquisition Consulting Services

In addition to due diligence services, we offer a variety of customizable acquisition services.  With over two decades of acquisition and disposition experience, we can support or disprove underwriting assumptions.  We can provide informed proforma scenarios based on our in-depth experience and long-standing lender relationships.


  • Review of broker data
  • Buyer proforma analysis
  • Market & university overview with enrollment trends
  • Buyer and seller rates comparison

Leasing and Marketing Enhancement

Digital Audit

New Lease Campaign

This comprehensive campaign is designed to attract new residents and streamline the leasing process. It includes:

  • Professionally designed social media graphics and flyers.
  • Scheduled PPC (pay-per-click) and remarketing posts to increase lead generation.
  • Training for on-site teams on how to effectively propose over the phone and use closing tactics that convert leads to leases.

Renewal Campaign

 Our renewal campaign is focused on retaining current residents and ensuring long-term occupancy. Services include:

  • A detailed guide to renewals, including forecasting future expirations and budgeting for occupancy goals.
  • Custom social media graphics and flyers.
  • A resident engagement plan to encourage renewals through community events and incentives.

Market Survey and Analysis

We perform an in-depth analysis of your local market to ensure competitive pricing and positioning. This service includes:

  • A detailed review of your competitive set (comps) and a tailored pricing matrix to optimize your rental rate

Closing Training for On-Site Personnel

Boost your leasing team’s effectiveness with specialized training designed to improve closing rates. This includes:

  • Comprehensive guidance on phone and in-person closing techniques, ensuring your team can handle any leasing opportunity.

Digital Audit

A full review of your digital presence to identify opportunities for improvement, including

  • Website performance analysis.
  • SEO (Search Engine Optimization) review and recommendations.
  • A thorough audit of your listings on Internet Listing Services (ILS) and online search performance.

Social Media Audit

Our social media audit focuses on maximizing your engagement with the target demographic. This service includes:

   •   Performance analytics of your current social media platforms.

   •   A plan to increase engagement and build a community online.

Due Diligence Services

We provide a comprehensive analysis to assist in property acquisition or improvement projects. Services include:

  • Market analysis to ensure informed decision-making.
  • Review of unit mix, rental rates, and proforma recommendations.
  • On-site unit inspections and walks to assess current property conditions.
  • Review of capital expenditure (CapEx) plans, recommending investments that will maximize ROI.

Why Choose Us?

We understand the challenges that property owners face when their assets fail to meet occupancy goals or desired rental rates. Whether it's issues with staff turnover, leasing velocity, or maintaining competitive positioning, operational changes can often correct these trends. Our expertise lies in conducting comprehensive operational assessments to pinpoint areas for improvement.


Our approach involves in-depth reviews of various aspects of your property, including marketing efforts, leasing processes, staffing, operational workflows, full budget review, physical condition, and residence life programs. We leave no stone unturned as we strive to provide you with actionable insights to enhance your property's performance.

Contact Us

Specialty Management Consulting

(334) 414-8400 or (903) 641-3355

Hours

Open today

09:00 am – 05:00 pm

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