Welcome to Specialty Management Consultants

JOE COYLE

President | Michaels Student Living

"I am pleased to recommend Barrie Nichols for the implementation of leasing and marketing strategies to revitalize distressed assets in student housing. Barrie possesses a deep understanding of the student housing market, coupled with a proven track record of turning around underperforming properties. Her innovative approach to marketing includes targeted digital campaigns, engaging social media content, and strategic partnerships with universities. Barrie excels in creating appealing leasing incentives and fostering strong community relationships, which are crucial for attracting and retaining tenants. Barrie's leadership, strategic mindset, and commitment to excellence make her an invaluable asset for any project aimed at transforming distressed student housing into thriving communities."

DARRIN STOVALL

Vice Chairman

Debt & Structured Finance  | Newmark

"I have had the pleasure of working with Paula Platt on several student housing projects, As a lender, I have collaborated with many professionals in the real estate sector, but Paula stands out for her exceptional skills in student housing property and asset management. Her thorough underwriting analysis and market knowledge have been invaluable to our decision-making process. Paula consistently provides insightful and accurate evaluations, ensuring our investments are both sound and profitable. Paula understands the unique challenges and opportunities in the student housing market. Her proactive approach and strong leadership have significantly improved the performance and value of our properties. From day-to-day operations to long-term strategic planning, Paula's dedication and professionalism have been instrumental in our success.  I highly recommend Paula to anyone seeking a top-notch property and asset manager in the student housing sector."

ELLIOT TAMIR

Co-Founder & Co-Chairman | Vesper Holdings / Campus Life & Style

"I have known Barrie for over 15 years. Her deep and extensive knowledge of leasing and marketing strategies, coupled with her unwavering passion for her craft, make her an invaluable asset for anyone in the student housing space looking to reposition their asset or to ensure a healthy lease-up." 

HEATHER SIZEMORE

Vice President of Portfolio Success | RPM LIVING

"Barrie Nichols is a leading expert in student housing leasing and marketing. She quickly assesses market positions and implements effective improvement strategies. Barrie stays current on digital marketing trends and student demographics, tailoring strategies to each property. Her collaborative approach considers financials, training, retention, and local relationships, enhancing community success. Barrie is among the best, benefiting all who work with her."